How Do I Figure Out What
Products Will Sell?
The $64,000 question. When I first evaluated the vast amount of products available for me to Drop Ship, I was overwhelmed. Visions of Huge Virtual Shopping Malls with my name on the marquee swirled around in my head. And me, swaying in my hammock counting my money with MS Calculator…
WRONG!
Even though you will
be tempted to sell absolutely everything-DON’T!
Know this now, you
cannot compete with
www.Amazon.com
Maybe you will
someday, if the fates have blessed you and you have unlimited cash. But
if you don’t get blessed and have a fixed income - DON’T WORRY! You will
not need to compete with Amazon in order to be successful!
The key for those of
you that want to succeed in on-line Retail is to SPECIALIZE! Have a
boutique mentality. Not Boutique as in Knick-Knack crap. But boutique as
in NICHE Market.
If you have a personal
Passion for your Harley - Sell Harley Stuff! Like NASCAR - SELL NASCAR
STUFF! Why? Not just because you like it, but also because you can TALK
ABOUT IT!
You can’t win a price war and don’t have to if you can offer something
to your potential customers that the other Hoo-Has can’t. VALUE - ADDED
INFORMATION about the product you’re selling will set you apart from the
noise and your customers will trust you for it!
For Example; Your
hobby is Astronomy. You know all about the Heavens and Star Gazing in
particular. USE that knowledge to help your customers make informed
buying decisions. Show them how a Refractor telescope is
superior for Astrophotography than a Reflector scope.
Organize a subcategory of your telescopes into a section called
“Astrophotography Ready”.
Ask yourself, when was
the last time you asked a sales clerk for advice? Did they answer you?
Did they answer you knowledgeably? If they did, did you feel more
comfortable about the product? About you’re buying decision? About the
store? All of these feeling and emotions apply here in your On-line
Store! There are hundreds of examples of e-stores that sell less than
30 products and they are doing really, really well!
I can’t say this
enough - Specialize!
Sell what you know.
Especially if it’s a product that you have researched and found it to
be “In-Demand”. In addition to making your store stand out vs.
the competition, it also helps you zero in on your target market! And
remember, the more focused your audience is, the better conversion rate
you will have when it comes time for the shopper to become a buyer.
Stay with me on this -
NICHE MARKETS!
|
